said Kleanthis G. Xanthopoulos, Ph.D., Chief Executive Officer of IRRAS.
overcome the restrictions on in-person meetings with an increased use of digital marketing
said Will Martin, President and Chief Commercial Officer of IRRAS. “
The company’s IRRAflow system received its CE Mark recertification in December 2019, and early launch efforts were underway in Europe before the full impact of covid-19 was felt. Now, as certain markets begin to slowly reopen, IRRAS’ commercial activities can also resume.
at Centro Hospitalar de Vila Nova de Gaia / Espinho in Gaia, Portugal. While training support could not be provided in-person due to covid-19 travel and hospital access restrictions, IRRAS personnel was able to support the treatments virtually using the company’s digital training tools.
“These initial patient treatments in Portugal mark an important next step for the European launch of IRRAflow,” added Xanthopoulos. “Our team’s primary focus over the past several months has been to ensure that we are prepared for expansion as things return to normal, and the introduction of our products into new markets is a key part of that strategy.”
In addition to the initial patient treatments in Portugal, progress has also been made with distribution partners in other European markets to prepare for commercial launches during the second half of 2020. Previously, IRRAS announced its intentions to launch IRRAflow in an additional 7 to 10 markets globally during 2020, and, even after covid-19’s impact, the company remains on track to achieve that target. In addition to Portugal, IRRAflow control units have now been placed in Italy, Spain, Poland, Austria, and the United Kingdom, and distributor and customer training is underway using IRRAS’ remote training capabilities.
“We see the potential and versatility of the IRRAflow system for the treatment of neurocritical patients in Poland, said Mariusz Tyszkewicz, Managing Director of Biameditek Sp. z.o.o, IRRAS’ distribution partner in Poland. “IRRAflow brings much needed innovation in intracranial fluid management and offers safety and efficacy to physicians. The system fits in very well with our other ICU products, and we are excited to enter into a relationship with IRRAS.” Biameditek is a wholly owned subsidiary of Indutrade AB, a publicly-traded Swedish company.
To support the expanding European launch of its product portfolio, IRRAS has also recently finalized the addition of personnel in key sales and training roles. An International Training Manager has already joined the company in Germany, and a Director of Nordic Sales and a Director of German Sales have signed employment agreements to join the team during the 3rd quarter of 2020 to oversee growth in these strategic markets.
“Expanding the launch of IRRAflow to additional European countries is a critical element of IRRAS’ future success,” added Martin. “In spite of covid-19’s impact, we’ve taken needed initial steps to launch IRRAflow in these important markets. As situations allow in each individual market, we look forward to helping critically ill patients throughout Europe in coming months.”
IRRAS is a global medical care company focused on delivering innovative medical solutions to improve the lives of critically ill patients. IRRAS designs, develops, and commercializes neurocritical care products that transform patient outcomes and decrease the overall cost of care by addressing complications associated with current treatment methodologies. IRRAS markets and sells its comprehensive, innovative IRRAflow and Hummingbird ICP Monitoring product lines to hospitals worldwide through its direct sales organization in the United States and select European countries as well as an international network of distribution partners.
IRRAS maintains its headquarters in Stockholm, Sweden, with corporate offices in Munich, Germany, and San Diego, California, USA. For more information, please visit www.irras.com.
IRRAS AB (publ) is listed on Nasdaq Stockholm (ticker: IRRAS).
For more information, please contact:
Kleanthis G. Xanthopoulos, Ph.D.
+46 10 211 51 71
This information is information that IRRAS is obliged to disclose pursuant to the EU Market Abuse Regulation. The information was released for public disclosure, through the agency of the contact person above, on June 30, 2020 at 10:00 (CET).